Playbooks

Deeper support for the things that don't resolve in one night.

Four-week guides, built from what real UK parents have found actually helps. Included with Plus and Together.

67%say bedtime is harder than they expected it to be

Bedtime Survival

Understand why bedtime battles start two hours before bedtime, and find the wind-down routine that fits your child's age.

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84%say their child is harder after school than at school

After School Survival

Understand the decompression, not defiance, and find the five-step approach plus conversation starters that get past "fine."

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76%say the fighting is more intense than they expected sibling conflict to be

The Twins Challenge

Built for the specific dynamics of twins — no natural age gap to space out rivalry, and everything shared at once.

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58%of parents say mornings are the most stressful part of their day

Morning Survival

Understand why mornings are decided the night before, and find the routine that fits your family.

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72%say turning screens off is harder than the screen time itself

Screen Survival

Why the ending — not the screen — is the real battle, and how to redesign it.

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68%say the behaviour was a signal of something else, not the problem itself

Behaviour Survival

Read what the behaviour is telling you, find the trigger, and lower the demand without lowering the standard.

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71%of parents felt helpless — unsure whether to push or protect

The Anxiety Challenge

Find the line between support and avoidance, with small steps instead of big asks.

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79%say mealtime battles are more about control than about the food itself

The Fussy Eating Challenge

Hand back the one piece of control that matters, and introduce new food without the fight.

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62%said the hardest part was watching and not being able to fix it

The Friendships Challenge

Understand why direct questions don't work, and how to help without solving it for them.

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